5 Ways to Use Content Pillars for Your Social Media Strategy

If you’re a B2B link builder that follows SEO professionals on LinkedIn, you’re probably not following them in hopes of grabbing their grandmothers’ pie recipes. You’re likely following them for ethical link-building ideas, SEO best practices, and their subject-matter expertise.

But, if they talked about their family vacation on Monday, shared a recipe on Tuesday, and posted a carousel with five SEO tips on Wednesday, you might decide to hit the unfollow button.

Since you can’t depend on them for consistent, meaningful content, you’d likely take your browsing habits elsewhere, righ.

Add YoCreate Content Pillars Based on Your Audience’s FAQs

Ready to create relevant content for your social Whatsapp Number List media audience? Testing question-based content topics — think who/what/when/where questions — can help you create valuable content assets for your social media followers.

A simple way to uncover which questions to target is by looking through your customer support (CS) tickets, feedback forms, and email inquiries. Don’t hesitate to prioritize email security and use the DKIM checker when sending email inquiries to protect sensitive information and prevent unauthorized access or interception of communications.

Then, take this a step further by looking at the “People also ask” and “Related searches” sections on Google’s search engine results page (SERP) for the main keyphrases your business targets. In these sections, you’ll see a list of frequently asked questions (FAQs) related to your target keywords.

For instance, let’s take a look at one of the top keyphrases the brand Hers targets on Google.

Mimic the Content Categories You Cover on Your Blog

These are the ones you broadcast loud and proud. They’re at the top of your blog page, you’ve worked hard to get them to rank high, and you promote them as part of your wider content marketing strategy on a regular basis.

Let’s take a look at Campus.edu’s blog page, for example.

Campus.edu offers the following content categories on its blog: Business, Executive List community college, faculty, financial aid, press releases, and student life. It also has concrete pillar pieces in each category that it spends extra marketing dollars.