When you position yourself as a “General practitioner”
In the corporate market, the competition will be much greater, and it will be difficult for you to become a reference. Basket of services and products not clearly defined and priced do you already know what to sell and how much to sell it for? Saying it generally sells accounting services is tantamount to “Rainwater” because every accounting firm sells “Accounting services”, which turns accounting services into a commodity in the corporate world. Because of this, you end up competing only on price.
Knowing what to sell and how much to
Sell it for is fundamental, including differentiating you from your competitors and adding perceived value to your audience. Not knowing your unique differences as mentioned above, if you stop and analyze coldly, 98% of the services provided by accounting firms are Libya Email List commodities. However, the 2% is your unique dna as an entrepreneur and as a company. Have you identified what makes you unique and not just “The other” in the crowd? No well-structured business strategy or process if you don’t know what to sell, what price to sell to, or whom to sell to.
How will you define business processes to coordinate
Communication in order to address, understand, and satisfy the needs of each prospect or prospect you attract? So… have you managed to understand what you should be focusing on in the first place before even considering investing in content marketing or Executive List buying leads? If you are very clear and specific about all of this, it will greatly increase your conversion rate and thus the roi roi of your strategy of investing in content marketing or direct lead buying. Is your accounting firm still off the internet and doesn’t speak “Webness”.
