In this article we have set out to clarify. All the fronts associated with keywords from understanding. The concept to planning and developing keyword research . It is a goal that sounds very ambitious, but one that we find very fun. We will condense into a single post everything we have to say about the use and appropriation of keywords in the digital world. First the basics: what is a keyword understanding the definition of a keyword is the basis for making correct use of this marketing concept .
Because many associate the concept with
A keyword is a word or a set of words this is important. Because many business email list associate the concept with a single word that a person uses to access information through a search engine. “t-shirt” is a key word and “cheap t-shirt with a bright print of pokémon dancing happily on a summer afternoon” is also a key word. Both examples, the single word and the long phrase, are a keyword. We repeat: a keyword. «but the translation of keyword into spanish is “keyword”, in the singular!», the majority tells us. So, why is such a long phrase a single keyword ? To answer it diplomatically, here is the explanation.
By the creators of search engines and not
Because we are talking about a concept developed. By the creators of Executive List search engines and not a word taken from a dictionary. Assimilating this is essential if you want to learn how to do keyword research . But why is it important to understand that? Because a keyword is in many cases the only connecting element between supply and demand to develop a digital marketing action . To exemplify this, let’s use a simple case: imagine that you are interested in learning to play guitar—you would be needing a service; that is to say, for market purposes you would be the demand—and we have an academy that teaches guitar classes—we would be the supply. How do we meet.
