This campaign when we talk about preventing unwanted pregnancies. Almost all the responsibility falls on women. Who are invariably the ones who have to take the pill or resort to other contraceptive methods to avoid becoming pregnant. Beyond using condoms when having sex. Men seem freed from any sense of responsibility when the topic of contraception comes up. For this reason, a group of women from the American agency McGarrah Jessee (Anna Crane, Stephanie Cain. Page Kastner and Abby Hinojosa) has launched an attractive outdoor advertising campaign that seeks to balance the responsibility of men .
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“Be Unproductive” (as the campaign is titled) is supported top industry data by ingenious images that illustrate vasectomies in a very visual way. We see, for example, a hose with a knot, a scalpel strategically placed between two ibuprofen tablets, a drill that has lost its bit, and a zip tie placed around a balloon filled with water. “Male contraception is an act of solidarity towards all those human beings who own a uterus ,” can be read in the “Be Unproductive” campaign. “Those who will never suffer a miscarriage can at least take action to never cause one.”
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“We are in the business of ideas and Executive List ideas come from people. So we have to make sure we take into account all the external factors to truly impact people. Says Stephanie Cain, creative director. by McGarrah Jessee. The authors of such a provocative campaign confess that the daring images that appear in them have provoked angry reactions from passers-by . In fact. Some signs were torn down as soon as they saw light on the streets. “We’re fine with these types of reactions because it means we’ve actually hit the right button,” says Brittany Ruiz, McGarrah Jessee’s media supervisor.
