Using the keyword: guitar lessons. That would be the best connector available in digital marketing for you to take us as a supplier for your need to learn to play guitar. That is why it is important to work with keywords in digital marketing ! Because they are the bridge that unites those who seek with those who offer. The primitive classification of keywords once the keyword concept has been mastered , we can advance to the next step: learn to classify them. There are several ways to categorize keywords for marketing purposes , but the two most popular are: by the length of the word and by the user’s level of awareness.
Form of sorting by keyword length
Let’s first address the simplest and most primitive. Form of sorting by business lead keyword length. Here we find two categories: generic keywords and long-tail keywords – known worldwide by their name in english: longtail -. This classification serves to draw a very useful dividing line for planning, as it gives us clear clues about the difficulty of the effort we must make to obtain the keyword and because it shows us the potential benefit in visibility. The first group includes generic keywords—short tail— , these are the most searched for, but unfortunately they have a low conversion capacity—precisely because they are generic and in many cases ambiguous—. For their part, long-tail keywords are rarely searched for, but with a high probability of conversion. Assimilating this is important when defining how to do keyword research .
We bring you a simple example let's
To better understand this form of classification. We bring you a simple Executive List example let’s compare the generic. keyword “air tickets” and the long-tail keyword “discounted air tickets to travel to cartagena next weekend.” which one do you think receives the most monthly searches on google? Well, obviously, the first, generic ones are highly sought after. Now, which user do you think has more intentions to buy, the one who used the generic one or the one who used the long-tail one? We would bet on the one who searched for “discounted air tickets to travel to cartagena next weekend.” the 4 states of consciousness of consumers the primitive classification of keywords – short-tail and long-tail –, as we said, is not the only one
