Some actions can be taken to optimize a website for competitive search engine result pages (SERPs). Here are some practical tactics: Optimize your top 10 ranking keywords for a featured snippet
A snippet is an excerpt from a website that appears on a SERP to answer a user’s question, so they don’t have to search further. The most general forms of featured snippets are tables, texts, lists, and videos.
To achieve a featured snippet, analyze which keywords from your current organic rankings appear in featured snippets and use the top ten to Brazil Phone Number Data optimize your website.
Optimize for Google sitelinks
Sitelinks present the most important pages of your website directly in your search results. In order to optimize for Google sitelinks, create a clearly navigable structure that has strong internal links to important pages.
Add Schema Markup When Required
Schema markup is code that improves the way search engines read and render a page in the SERPs. It helps search engines understand your content. Use schema markup for Google, Bing, Yandex, and Yahoo!, and add it when needed.
Use and optimize Google My Business
Google My Business is a free directory that organizations and businesses use to increase their online presence. It is a wonderful tool for small businesses that want to increase their visibility in their area.
Add all the necessary information and verify the listing with Google. Similarly, it’s helpful to add Q&A information as well as reviews. Through Google My Business a business can also appear on Google Maps.
Run branded pay-per-click ads
Your brand is your business. Always run pay-per-click (PPC) ads so anyone looking for your brand name can find you. Improves the chances of the percentage of clicks (click through rate or CTR, in English).
Optimize your social media channels to appear on knowledge panels
Google knowledge panels display business information in a condensed point. Optimize social media channels and get verified with Google. This will improve the chances of your social media channels appearing in a knowledge panel on a SERP.
Optimize the images that appear in the SERPs and featured snippets
Google wants you to Executive List provide a great user experience to boost your content’s visibility on the SERPs and featured snippets.
Incorporate relevant visual content on the topic page.
Do not insert important text inside images.
