Why would they know you when the crisis situation is over The budget should never be defin too precisely but should rather be thought of as an estimate of the entire years investment. However as a basic idea marketing should always produce more than it costs. In addition flexible budgeting makes it possible to reach the best result through bold experiments. With Jousto you can react more nimbly to seasons and quieter moments in the market. If your customers dont know you now why would they know you when the
Crisis situation
Over The world can surprise you thats why for example you shouldnt rely too much on a budget from a year ago when doing something new. What work business database a year ago may not work this year. Marketing trends are changing at breakneck spe and among other things artificial intelligence caus a major breakthrough in the 2022 market. ChatGPT and other AI tools are also interesting from a data protection point of view. At worst feing sensitive and confidential content to artificial intelligence can lead to data leakage. Various phishing
And hacking attempts
An agile tool The annual marketing calendar is not ready all at once but at best it is a part of everyday marketing and planning. You should also dare to boldly make Executive List changes to the annual clock. Places for change can be for example clear signs that certain measures are not working. At that time it may be wise to eliminate similar measures in the coming months and direct the resources us for them to more effective measures. Changes in the competitive field or customer behavior can happen quickly and you must be able
