A group of managers melancholic with the past. But I am eager to be progressive in the future. The new marketing is not simplified. By adding digital actions to an advertising plan, but rather by assimilating new trends . Questioning business leaders to push them towards digital marketing in this article we want to address five points of contention that we have with the second and third groups—the detractors and the undecided. We want to review five digital marketing questions that we constantly discuss with them.
A reflection to generate a change
What we are trying to do with this article is to promote. A reflection to generate business database a change in mentality. The main objective is to expose five errors in approaching digital that prevent detractors and those who are undecided from converting to the group of those who are aware. 1. Why do you care so much about audience size? We are competitive by nature, we like to beat the competition on all work fronts, but, in the case of digital efforts, this attitude is a waste of time and resources. Having “more”—social networks, content, followers, active campaigns, emails or advertising budget—is not a guarantee of good results.
In the digital age the most prudent
On the contrary, it can be the cause of poor performance. In the digital Executive List age the most prudent thing is to dare. —shimon peres in the past, the number of people impacted by a promotional message was an important indicator. Not today. Old marketing sought to reach the masses with few actions, because the means to communicate with them were scarce and expensive. We live in another time: a time of niches, with excess channels and information saturation. Digital platforms—particularly social media—have made interaction with audiences possible by taking third parties out of the equation.
